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Simpl Healthcare – The AI-Powered Cure for Physician Burnout

A scalable healthcare platform designed to simplify patient records and empower faster, data-driven care making things easy for physicians and patients equally.
Duration
12 Months
Industry
Healthcare
Impact
90% Doctors Satisfaction, 150% Increased Conversion
Location
USA
Simpl
Healthcare
Medications
Insurance
Allergies
Social History
Lab Results
Medical History
Vitals
A scalable healthcare platform designed to simplify patient records and empower faster, data-driven care making things easy for physicians and patients equally.
2030
Expected
Market Cap
$21.06
Trillion
Team
Design
Process
Design
Process
Design
Process
Design
Process
Design
Process
Our design process focused on bringing structure to complexity through research-driven decision making and iterative design. We began by defining user roles, workflows, and system requirements to establish a clear product foundation. Insights from discovery shaped intuitive user flows and a modular information architecture tailored to real clinical environments. High-fidelity designs were then crafted with clarity, accessibility, and scalability in mind. Continuous testing and iteration helped refine interactions and reduce friction across critical workflows. The final delivery included a robust design system to ensure consistency, accuracy, and long-term product growth.
Discovery
Design
Ideate
Test
Launch

The Challenge

The client approached Prodzyn only with a raw idea; this means for us, developing Simpl was nothing but uncertainty. All we had was a query with the ability to turn into a brilliant idea of a practical product. In other words, we had no structure, no workflows, no defined technical direction, coupled with the complexity of the fragmented healthcare data. Hardest challenges that we face include:
Undefined Product Scope
Complex Healthcare Data
Enterprise Scalability Requirements

Solution!

With our strategic approach and professional brilliance, we turned a raw and wild idea into an enterprise-level, fully functional healthcare digitization product. We defined core user roles, workflows, and feature priorities before moving into interface design. Patient data was organized into a modular, easy-to-navigate profile system that allows practitioners to access critical information quickly without cognitive overload. Alongside this, we designed scalable company and doctor management modules to support real-world healthcare operations. A consistent design system tied everything together, ensuring accuracy, usability, and long-term scalability across the product.
40%
faster access to critical patient information during consultations
60%
reduction in manual record handling across facilities
1,150+
patient records successfully digitized and managed
144+
product screens designed and delivered across core modules

Discovery / UX Research

Our discovery phase focused on understanding real clinical workflows, practitioner pain points, and compliance-driven constraints. We analyzed how doctors access patient data, where delays occur, and which information is most critical during consultations. Insights from this research shaped the product’s information architecture, ensuring that every screen prioritized speed, clarity, and usability in high-pressure medical environments.
Dr. Amy Vaugn
Primary Care Physician
Experience
9+ years in clinical practice
A clinician who values speed, clarity, and trust in digital systems. She struggles with fragmented information, unclear navigation, and visually cluttered interfaces that slow her down during high-pressure consultations.
Frustrations
Struggles to quickly locate the right patient data
Feels lost when navigation lacks clear direction
Finds cluttered UI distracting during consultations
Hesitates to continue workflows when the interface feels overwhelming
Goals
Access critical patient information within seconds
Move through workflows without second-guessing
Stay focused on the patient, not the interface
Complete documentation efficiently during visits
Needs
Clear step-by-step navigation
Predictable layout patterns
Reduced visual noise
Immediate system feedback after actions
Trustworthy, calm interface design

UX Research Findings

61%
of physicians struggled to locate critical patient data during consultations
48%
reported workflow interruptions due to scattered information
44%
felt documentation increased cognitive load
39%
delayed note completion until after clinic hours

UX Impact

38%
faster access to critical patient information
32%
fewer interaction steps in core workflows
27%
reduction in chart-review errors
41%
increase in physician satisfaction

Competitive Analysis

Feature
Feature
AI Capabilities
Target User
Interoperability
Onboarding
SimplHealthcare
All-in-One AI Automation
High (Native AI Scribe, Virtual Vitals, Summaries)
Startups & Growth Practices
90% US Hospitals coverage
"Minutes, not months"
Elation Health
Clinical Workflow Excellence
Medium (Third-party integrations)
Primary Care Physicians
High (Focus on data sharing)
Fast/Standard
AthenaOne
Enterprise Scale & RCM
High (Integrated via partnerships)
Large Clinics/Hospitals
Highest (Largest US network)
Slow (Complex setup)
Jane App
UX & Ease of Use
Medium (Built-in charting assistant)
Solo/Small Wellness Clinics
Moderate
Very Fast
Simpl’s Competitive Edge
Integrated AI Verticality
The "Journey" Model
Reduced Documentation Time

Information Architecture

Style Guide

Typeface

Manrope

Utilized the Manrope typeface to bridge the gap between technical precision and approachable design, maintaining a professional look with a contemporary edge.
Colors
Sensational Blue Green
RGB (26, 164, 132)
#1AA48
Matisse
RGB (26, 106, 163)
#1A6AA3
Frost Black
RGB (25, 29, 32)
#191D20
White
White
#FFFFFF
Grid System

Final Design

Dashboard
A scalable healthcare platform designed to simplify patient records and empower faster, data-driven care making things easy for physicians and patients equally.
Appointments
A streamlined scheduling system that simplifies booking, tracking, and managing patient visits
Patient Profile
A unified patient view, designed for quick reference during consultations, supporting informed care without disrupting clinical focus.

400+

More Screen Designs
We had the pleasure of working with Nabeel and the Prodzyn team on the design of our website and the MVP of the Simpl Provider application. Their approach is meticulous and research-driven, ensuring every element is not only aesthetically pleasing but highly functional. Prodzyn’s ability to synthesize complex requirements into clear, engaging, and effective designs makes them an invaluable partner for any organization seeking a talented and dedicated design team.
Founder, Simpl Healthcare

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A real project case study for AI-Powered Cure for Physician Burnout

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Web Design
Mobile App Design
Branding
UI/UX Design
Logo Design
SaaS Design
Dashboard
A scalable healthcare platform designed to simplify patient records and empower faster, data-driven care making things easy for physicians and patients equally.

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A real Landing Page Design project  for Automotive E-Commerce Store.
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A unified patient view, designed for quick reference during consultations, supporting informed care without disrupting clinical focus.
Web Design
Mobile App Design
Branding
UI/UX Design
Logo Design
SaaS Design
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